I created three colorways for a Fall 2020 collection, Ethereal Grunge. This collection features separate colorways for a casual, formal and junior's line. I conducted market research and trend analysis to create a collection that was in line with my customer's profile.
I created a company profile of Urban Outfitters. This profile includes their mission and vision, a SWOT analysis I conducted, the demographics and psychographics of their target customer, management style, merchandising strategies, and analyzes the strengths and weaknesses of their E-commerce.
I created a look book for my internship to highlight the current fall trends offered at Rethreads, a local secondhand store in Madison, WI. I applied my photography, graphic design, styling and trend analysis skills to market Rethreads' merchandise to their customers and engage with them during COVID-19.